Jennifer Lopez & Marc Anthony Sue Stroller Company
February 28th, 2009
Jennifer Lopez and Marc Anthony have filed a $5 million-plus lawsuit against Silver Cross Ltd., blasting the company for using a photo of them pushing twins Max and Emme in old-fashioned Silver Cross prams.
Silver Cross prams cost $3,000 each.
“Jennifer Lopez will be the envy of Long Island when she’s out and about with their new baby twins, thanks to two beautiful Onyx Black Silver Cross Balmoral prams she has taken for the pair,” the company wrote in a caption on its Web site, according to the suit filed Wednesday in federal court.
The photo, originally published in People magazine, is now missing from Silver Cross’s Web site.
It showed Marc in a pink cardigan and Jennifer in a 1950’s-style floral dress pushing matching black prams. The twins were not visible. (Nicole Richie was also photographed proudly pushing her Silver Cross)
“Silver Cross are currently unaware of any proceedings taken against them and have had no communication from either Jennifer Lopez or her representatives on this matter,” Silver Cross spokeswoman Jessica Proudfoot told the Daily News.
According to the 27-page complaint, Silver Cross used the photo on its Web site and in print media and newsletters beginning in March 2008.
“[Silver Cross] intentionally deceived the public into believing that Lopez and Anthony endorse and sponsor [its] products,” the suit claims. “In doing so, [Silver Cross] sought to associate their products with the reputations, goodwill and glamour of Lopez and Anthony, as well as Lopez’s world-famous brand of apparel, cosmetics and fragrances.”
Jennifer’s pit bull lawyers at Lavely Singer served Silver Cross with a cease and desist notice in April, the suit claims, to no avail.
“Lopez and Anthony have invested considerable time, money and energy in the development of their respective prominence and prestige in the public eye,” the lawsuit said. “Defendants have sought to illegally capitalize on plaintiffs’ hard work.”
Entry Filed under: Jennifer Lopez
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1. Adele (UK) | March 1st, 2009 at 1:55 pm
How unnessecary is this court case?? It’s not like they need the money. They should have just asked Silver Cross not to use the photo.
2. Lesley | March 1st, 2009 at 6:48 pm
Shame on them. I can understand their point about the photo, but when wealthy people like them try to sue for an amount like that, it just seems like shocking greed and extremely vengeful. I also wouldn’t be surprised if they got the strollers as a gift from the company.
3. Alicia | March 1st, 2009 at 7:29 pm
They got the strollers as gifts from friends (Eva Longoria bought one) To be fair if you put your child in something then it’s fairly obvious that you endorse it. You’re not going to put them in something rubbish are you?
She sold the pics of her pushing the prams to People magazine. If I were Silve Cross I would be suing her! I wouldn’t want any product of mine associated with that diva strop throwing, fur wearing monster.
4. sadie quinton | March 1st, 2009 at 8:49 pm
I too think it totally unnecessary, sadly it might even be the downfall of this traditional company specially in these times of recession!
Silver Cross is a qualtiy product and many families and celebrities would love to help endorse this brand!
They could contact and complain, but why sue for such a gross amount! They don’t have many stakk, but with this the staff they do have may now lose their jobs!
Celebrities and there money wouldn’t care though for the hard working joe bloggs who may lose everything if they lose their jobs! (not all celebrities of course would take this action!)
5. Jessica | March 1st, 2009 at 9:26 pm
Well, if they don’t endorse it, then they shouldn’t have posed with it in a worldwide magazine spread. Simple as that. It’s their own fault, and they shouldn’t be blaming anyone else but themselves.
6. pookie-wookie | March 2nd, 2009 at 2:22 am
Shame on them. Why make such a big deal out of it and sue for so much money?????
Is Jen Lopez in need of money? Or do they need to do something big, since they are slipping down the ladder of celebrities.
7. aubrey madeline | March 2nd, 2009 at 3:06 am
wow now i dislike her even more . shame on jennifer lopez and marc a.
8. Missy_D | March 2nd, 2009 at 6:20 am
# 3 – you made me laugh with the; “diva strop throwing, fur wearing monster”. Well said!!!
9. Janie | March 2nd, 2009 at 9:53 am
Thos babies are not cute!
I do not like Miss Diva!
10. ice | March 2nd, 2009 at 10:29 am
Given her famewhoring ways, Nicole “useless is my middle name” Richie probably put her clown baby in the stroller to get the endorsement
11. LOLA | March 2nd, 2009 at 11:09 am
whatever, they are ridiculous! LOL
12. N | March 2nd, 2009 at 11:22 am
OR ……the company could have ASKED them to use their names and PAID them. SINCE this is the way it is normally done.
13. scarlet | March 2nd, 2009 at 12:29 pm
These two need to get over themselves..It is terrible to hear stuff like this. Especially with all the problems happening in the world. If they have throw away they should try giving to needy people. These two should be ashamed of themselves…Shame on you…
14. michelle | March 2nd, 2009 at 1:20 pm
I think she is out of order for suing does she have nothing else to do with her life than sue people, she needs to get a life. There are familys out there who really struggle and she is just throwing her money in their faces. she need to head her head out of her you know what as that is where it seems to be a the moment.
15. Eli | March 2nd, 2009 at 5:32 pm
J Lo hasn’t generated alot of income lately so she has to use this case to generate some income.
16. suki | March 2nd, 2009 at 7:45 pm
agree # 13, never liked this couple and l always have trusted my instinct.
17. BELLA | March 2nd, 2009 at 8:23 pm
SHE IS NOT A PERSON…
18. Collette u.k | March 3rd, 2009 at 12:45 pm
I think them types of prams are awful ive never like silver cross prams the 3d range is the nicest +is same as mama+papa pramette i had 1 and Loved it